La Caprichería is an initiative by Baileys during the holiday season, where a route has been created featuring bakeries, restaurants, chocolate shops, nougat shops, and cafés that come together to reinterpret different iconic desserts with the flavor of Baileys. And also, being part of some XMAS markets across Madrid.

We crafted a diverse media plan to announce this activation, including an interactive route map, blog with recipes, videos and statics for social media, digital platforms and OOH, where we integrated the amazing illustrations from Sara Marcos and the playful Baileys’ look and feel.

Visit La Caprichería to know more.

Client
Baileys / Diageo Southern Europe

Year
2022 - 2023